About HASKI.
Sustainable clothing from Swabia with heart and mind.
The idea for HASKI came from a very everyday moment:
We were in the mood to order new gym clothes again. The order was quickly placed, and as is often the case, we were excited to finally hold the new outfit in our hands and try it out right away.
But then: weeks of waiting. The delivery came from abroad, no problem, so we were fine with that. When the clothes finally arrived, they fit, but the quality... left a lot to be desired.
A T-shirt for €49 should meet certain standards. But what we received was disappointing:
✔️ Poor workmanship
✔️ Crooked seams
✔️ Cheap labels
✔️ And after a few washes even the letters of the logo came off.
We talked about it in the gym and realized:
We both had similar experiences. And we both had the same vision: This has to be better!
The launch of HASKI
What started as frustration became an idea.
What started as an idea became HASKI.
On another training day we decided:
We do it ourselves and better!
✔️ Clothing that is of high quality
✔️ With minimalist, timeless designs
✔️ Sustainably produced, regional & fair
✔️ With honest values and real passion
We developed our first collection with great attention to detail and found a regional partner who shares our values and understands our quality standards. The collaboration has been fantastic from the very beginning, and we're incredibly excited for everything that's to come!
What does HASKI mean today?
HASKI is more than just clothing.
It is a statement for quality, sustainability and honest craftsmanship from the region.
Each piece is carefully designed and produced locally.
From the first sketches to the finished product, every step reflects our passion and desire to offer you something special.
And that's just the beginning.
Thank you for being part of the HASKI story.
The next drop is already in the starting blocks!
Stay tuned, we’re not finished yet!